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| WRTI NETWORK |
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WRTI
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Philadelphia
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90.1 FM
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Reading
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97.7 FM
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Allentown
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97.1 FM
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Wilmington
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107.7 FM
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WJAZ
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Harrisburg
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91.7 FM
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York
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90.7 FM
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WRTL
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Lancaster
Ephrata
Lebanon
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90.7 FM
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WRTY
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Mt. Pocono
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91.1 FM
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Wilkes-Barre
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94.9 FM
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Pottsville
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99.1 FM
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Scranton
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106.1 FM
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WRTQ
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Ocean City
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91.3 FM
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WRTX
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Dover
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91.7 FM
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View Our Coverage Map
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Underwriting on WRTIBecome one of our corporate or cultural underwriters, and you will reach WRTI's highly educated and influential audience. It's a group of sophisticated, intellectual consumers who value classical music and jazz on public radio.
Research has proven that public radio listeners patronize businesses and organizations that support the music they love. The strong loyalty of this audience is unique in the marketing community.
Current WRTI underwriters include regional and local arts and cultural institutions; health systems; university and financial institutions; small to large-sized retailers; automotive dealerships; restaurants; and life-care communities.
Benefits
- Direct access to a targeted audience with a personal commitment to WRTI
- Name recognition among professionals and business leaders likely to be interested in your product or service
- Credibility by associating with classical and jazz programming on public radio
- Appreciation from your colleagues, customers, and peers, who will recognize your commitment and connection to the WRTI community
Reach and Coverage
WRTI is one of the top music-based public radio stations in the United States. Our format of 24-hour classical and jazz programming reaches over 354,700* individual listeners each week over our 13-station network covering Philadelphia's tri-state area. Our coverage area, anchored by our 50,000 watt station in Philadelphia, reaches as far west as Carlisle, Pennsylvania; south past Dover, Delaware; as far north as Scranton and past Toms River, New Jersey to the east.
The WRTI AudienceMore than 354,700* listeners tune in to the network each week. They have:
Money
WRTI's midday listeners index at 393%** for individual employment Income of $150,000 to $249,000
Power
WRTI's midday listeners index at 235%** for those whose occupation is a professional specialty
Brains
WRTI's midday listeners index at 227%** for having a post-graduate degree
For companies/organizations seeking awareness with the most influential and affluent audience in Philadelphia's tr-state area, and recognition in the community as a patron of the arts, corporate underwriting on WRTI is a must for your marketing mix.
For more information about underwriting, e-mail Rick Torpey, Corporate Support Manager, or call him at (215) 204-5290.
(*Source: Arbitron Fall '06 TTA)
(**Source: Scarborough Phila. Release 1 2006)
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WRTI Corporate Support Guidelines
FCC and Public Broadcasting - BackgroundThe Federal Communications Commission (FCC) established by the Communications Act of 1934, was charged with U.S. regulating of interstate and international communications by radio, television, wire, satellite, and cable. One of the FCC’s responsibilities was regulating noncommercial radio and TV and enforcement of a prohibition on the broadcast of “advertisements” by noncommercial stations. Over the years, recognizing the need for non-commercial stations to support themselves financially, the FCC and Congress re-defined underwriting restrictions.
FCC Underwriting GuidelinesNon-commercial stations are required to identify entities that provide financial consideration in exchange for some form of on-air acknowledgment.
The FCC defines advertising as:Any message or programming material which is broadcast or otherwise transmitted in exchange for any remuneration, and which is intended:
- to promote any service, facility or product offered by any person who is engaged in such offering for profit;
- to express the views of any person with respect to any matter of public importance or interest; or
- to support or oppose any candidate for political office
Underwriting Credits May Include:
- The name of the company or entity
- Corporate mission
- Location information
- Telephone numbers and website addresses
- Value neutral descriptions of a product or service
- Brand and trade names
- Product or service listings that do not include qualitative or comparative language
Underwriting Credits May Not Include:
- Price information
- Calls to action
- Inducements to buy, sell, rent or lease
- Religious or political advocacy
- Comparative or qualitative information
- Third-party funders
Important note:An underwriting credit may be promotional even if the information it contains is factually true. The fact that the underwriter’s claim can be proven will not make it acceptable. If the copy violates one of the restrictions listed above, it is unacceptable. WRTI reserves the right to reject announcements that are inconsistent with our standards and practices and our license holder Temple University.
For more information about underwriting e-mail Rick Torpey, Corporate Support Manager, or call him at (215) 204-5290.
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