What’s the difference between Arts Desk (stories) and Arts News?
Arts Desk is a 90-second recorded feature that runs daily for an entire week and is produced at least one week in advance of airing. Typically it requires interviews and more substantial background research resulting in a finished piece that tells a story that remains relevant beyond the initial airing of the piece. Relevant interviews and related material are posted indefinitely on our website. We air a maximum of five Arts Desk features a week.
Arts News is the reporting of significant news events (seldom promotional) in the world of arts. Our objective is to get these stories to air quickly to keep our audience informed of major developments in the arts. We have three regular newscasts each morning and interrupt programming at other times for significant breaking news.
Arts Story Guidelines: Listen and take a look at our content online and on the air. How does your story relate to our listeners?
Pitches should concisely state WHAT and WHY, and be submitted as far in advance as possible:
1. WHAT is the story? The Arts Desk features are stories about people, places, ideas, and creations showing how the arts can change the way we experience the world.
2. WHY is it of interest to our listeners? The purpose of an Arts Desk feature is not to promote an event for the event’s sake; but an upcoming event or exhibition can be an opportunity to illustrate compelling stories and ideas Our number one objective is to expand and deepen our listener’s relationship with the arts; the feature’s timing may result in promoting an event, as well.
3. PLAN AHEAD: IF there is an event around which the arts feature is ideally timed, please pitch as far in advance as possible.
Arts News Guidelines: Communications about Arts News should state WHAT and WHY and be submitted in a TIMELY fashion
1. WHAT is the story? We want to keep our listeners current on news about important people, issues and events in the arts world.
2. WHY is it news? Is it a subject that is important for our listeners to know about?
3. SUBMIT in TIMELY FASHION news you would like us to consider: Please release news to us simultaneously or in advance of release to other media outlets. We can embargo news when necessary, but news that is already in the newspaper is no longer fresh news. For example, a press release at 8 a.m. on a day when the news has been already reported in that day’s paper or online is no longer breaking news.